At Draivi, we believe growth should be smart, measurable and driven by data. That mindset has taken us from a small Nordic team to one of Europe’s fastest-growing fintech marketers and now recognized by Google for building an engine that generates roughly €1 million in revenue per employee.
Recently, Google featured our journey in a Think with Google case study, highlighting how our AI-driven, value-oriented strategy has transformed how we acquire customers and scale profitably.
A shift from conversions to lifetime value
Instead of chasing raw numbers, we rebuilt our approach around customer lifetime value. By connecting internal data signals such as CRM, behavioral metrics, and product usage, and feeding them into Google’s ad systems, we gave AI the context to identify not just users but high-value users. Behind every model and metric is a team of people testing, iterating, and improving every single day. That’s the real engine behind our results.
“Marketers should move beyond tracking basic conversions and instead measure the true, long-term value of each customer.” – Oula Lehtinen, co-founder of Draivi
We leaned heavily on Performance Max and broad match, trusting Google’s AI to discover audiences that resemble our top-tier customers. This made it possible to streamline ad operations and focus on creative strategy.
Impact measured in growth and efficiency
In its feature story, Google cites the results:
- 72% increase in revenue from Performance Max campaigns
- 58% more new users, while maintaining stable costs
These results show that the model works not only in one market but across multiple countries and audiences.
“In 2022, with 10 full-time employees, Draivi had €9.3 million in revenue. By 2023, with 13 employees, revenue leaped to €17 million. Last year, 18 employees generated €20 million, and this year, with around 28 employees, we are aiming for €30 million.” Think with Google October 2025
The people behind the data
Behind every dataset is a team driven by curiosity. At Draivi, experimentation is not a side project. It is how we work.
Our marketers challenge patterns and turn insights into action, and our partners help us see new angles in every market we enter. Each test teaches something. Each result refines the next step.
That rhythm of learning and improving is what makes the data come alive. It is also what turns numbers like €1 million per employee from a headline into a habit, built by people who care about getting better every day.
Because in the end, data does not drive growth. People do.
What this means for Draivi
This feature is more than recognition. It validates a core belief: scale only matters when it is sustainable and quality-driven. We are proving that automation, AI and data are not buzzwords but essential tools for strategic growth.
We are proud to see Google highlight our approach and even more motivated to keep building. Google’s spotlight is a milestone and the journey continues. Our focus stays on building smarter, faster and more sustainable growth powered by people who love finding what works next.
Partner and grow with us
If you are looking to partner with a team that scales with intent and curiosity, get in touch.
We don’t have any open positions right now, but we will be opening new positions soon. The best way to stay updated is to follow us on LinkedIn.
Next: Draivi x Meta
Scaling smart in Germany: Discover how Draivi partnered with Meta to expand efficiently across Europe, building sustainable growth and reaching new audiences through data, focus and experimentation.
Read the story →