At Draivi, we believe growth should be measurable, sustainable, and meaningful. That mindset has guided us from a small team with bold ideas to one of Europe’s fastest-growing companies.
At the heart of our sustainable growth is a culture where people feel valued, supported, and seen. Hence, our story is not just about numbers. It is about creating long-term impact by combining technology, creativity, and people in perfect harmony.
This philosophy doesn’t just define who we are, but it also shapes how we deliver results for our customers and partners. A good example is our recent case study in Germany’s credit market, published by Meta. We’re proud to be among the select companies highlighted in their case studies.
A Case Study in Scaling Smart
We launched video and photo ad campaigns on Meta to increase loan and credit card applications. To measure the real impact of these campaigns, we used Meta’s measurement tools. A Conversion Lift study revealed a 39 percent increase in completed registrations. This showed that the strategy not only captured attention but also delivered measurable, high-value results.
Our goal was to efficiently generate high-quality leads for loan and credit cards through Netkredit24, while driving conversions in one of Europe’s most competitive financial markets.
Results That Speak for Themselves
We measured the results of our ad campaigns running between March 10 and April 25, 2025 with a Meta Conversion Lift study, which showed:
- 39% lift in completed registrations
- 19% lift in purchases
- 22% lift in organic search visits
Running a Meta Conversion Lift study to measure the results of our Meta ad campaigns gave us valuable insights into what’s really driving our positive business performance. The high-quality leads and increased brand visibility we saw, plus the uplift in conversions and organic visits, have contributed to helping us grow our market share in the highly competitive German credit market. – Lena Pakzad, Country Lead Germany
39%
Complete registrations
19%
Purchases
22%
Organic search visits
The approach: Creativity meets Technology
To achieve our goal of generating high-quality leads, we designed a dual campaign strategy: one focused on loan applications and the other on credit card applications. By separating the campaigns, we were able to tailor both the messaging and the creative approach to resonate more effectively with each audience.
The campaigns featured a mix of engaging video ads and impactful photo ads, all with clear, refined messaging. Each ad included a straightforward call-to-action button that directed people to take action, explore and apply for financial products.
Since we at Draivi highly value both technology and efficiency, we chose to use Advantage+ placements for images. This allowed our ads to automatically reach the right audiences at the right time, while conversion optimization kept the campaigns tightly focused on delivering measurable results.
Understanding the real drivers of growth is key. By running a Conversion Lift study, we could see beyond traffic and measure the real impact, showing the valuable leads and purchases.
Lessons Learned and Looking Ahead
This case study showed us the value of combining precision with scale. By letting technology handle efficiency and allowing creativity to thrive, we were able to generate traffic as well as real results: qualified leads, higher conversions, and stronger visibility in one of Europe’s toughest financial markets.
The takeaway is clear: growth becomes meaningful when it’s measurable, sustainable, and people-focused. This way of thinking will keep pushing us forward, toward bigger growth, sharper results, and stronger partnerships. The success we achieved in Germany is just one step in a larger journey, and we’re excited to keep proving that when technology, creativity, and people work together, the results will follow.
We’re proud that Meta chose to feature this work as a published case study – a recognition that underlines the impact of what we achieved together.
Next: Draivi x Google
From Sunshine to Spotlights: Draivi at Google Think Global 2025 in Dublin
Discover how Draivi went from the Nordics to the global stage at Google Think Global 2025, sharing insights alongside leading brands and highlighting our performance-driven approach to growth.