Privacy Policy – Draivi.com v. 28.1.2026
General
Draivi Media Oy is dedicated to safeguarding the privacy of users of the draivi.com website. This commitment aligns with the Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 (General Data Protection Regulation, “GDPR”), the Finnish Data Protection Act (1050/2018) and other relevant laws such as the Protection of Personal Information Act 4 of 2013 (POPIA).
This Privacy Policy (“Policy”) elucidates the nature of information we gather when you engage with our Service, our approach to utilizing such data, and your rights concerning this data’s storage and management.
The primary intent of this Policy is to offer clarity about the kinds of information we extract from our website’s users (“user,” “you”), the methodologies applied in processing this data, and circumstances under which this data might be disclosed to third parties. Our practices concerning cookies utilized on our platform and third-party websites are also covered in detail. It’s imperative for you to diligently peruse this Privacy Policy. Engaging with our website implies your assent to the terms enshrined in this Policy and the processing of your personal data in line with its provisions.
When you avail of our Service, you are thereby endorsing the stipulations of this Policy. Your engagement also signifies your explicit consent allowing us to accumulate, handle, and disclose your data, mirroring the guidelines of this Policy. Should you be disinclined to assent to these conditions, it would render you ineligible for our marketing surveys, research activities, contests, and competitions.
It’s pivotal to note that this Privacy Policy doesn’t extend to independent services, including third-party services to which data might be shared in adherence to the stipulations of this Policy.
In this Privacy Policy, we will cover the following:
1. What Information and Data We Collect
2. How We Collect Information
3. How We Use Collected Information
4. With Whom We Share Information and Why
5. How Long We Retain Information
6. How We Protect Data
7. Updates or Changes to the Privacy Policy
8. Cookies
9. Your Rights
10. Cookie Information and Cookie Settings
11. Contact Information
1. What Information We Collect?
Data We Gather Automatically
We collect certain information about you automatically when you use our Service. Such information cannot be linked to your personal data. Non-personal data includes, but is not limited to, information about the device you use, browser version details, other technical information, usage statistics, and information about the services that led you to our Service. For example, we may record language versions, visit times, and link clicks.
2. How We Collect Information and Legal Basis
We collect personal data that you provide personally and automatically obtained data from your device using commonly used tools in the industry, such as cookies, identifiers, web analytics tools, and similar technologies.
We may collect information about your device through cookies. We may store and retain data collected through cookies for the purposes specified below.
You can block the use of cookies in your web browser or operating system, but this may affect the usability and user experience of our Service. We use data collected through cookies and similar technologies to improve the quality and design of the Service. These technologies, for example, allow you to avoid entering your username, password, and other personal choices each time you use the Service. We may personalize your user experience, track your usage, and create usage statistics for your use of the Service.
Basis for Collecting Your Data
Basis of Processing – We process your personal data on the grounds of your consent, contractual obligations, legal compliance, or our legitimate interests.
3. How We Use Collected Information
- We conduct user research, technical diagnostics, analysis, and statistics.
- We detect, prevent, and address fraud and technical issues.
4. With Whom We Share Information and Why
Service Providers
We share your data, including personal data, with our partners and third-party service providers who are authorized to use the data for the purposes described above or with partners who provide services to us (e.g., customer service, campaign execution, marketing support, technical support, analysis, etc.).
Analytics Services
We use Google Analytics 4, a web analytics service provided by Google LLC (“Google”). Google Analytics uses cookies to help us analyze how visitors use our website. The information generated by cookies about your use of the website is generally transmitted to and stored on Google servers in the United States.
We have enabled IP anonymization on this website, which means your IP address will be truncated within the European Union or other parties to the Agreement on the European Economic Area before transmission to the US. Google will use this information on our behalf for the purpose of evaluating your use of the website, compiling reports on website activity, and providing other services relating to website activity and internet usage.
Google LLC is certified under the EU-US Data Privacy Framework, which ensures an adequate level of data protection for transfers to the United States. For more information about how Google processes data, please visit: https://policies.google.com/privacy
International Data Transfers
Personal data may be transferred outside the European Economic Area. If the EU Commission has not determined, in accordance with the directives of the European Parliament and the Council, that in a country located outside the EU or EEA area, where personal data is transferred, an adequate level of data protection is ensured, the transfer of personal data outside the EU and EEA areas will be subject to the EU Commission’s approved standard contractual clauses or other appropriate safeguards under Article 46 of the GDPR.
Other Data Sharing
We may share your data, including personal data, if requested by authorities through proper legal procedures. Or if other legal technical matters require it, such as copyright or other rights, or if we have reason to suspect fraud or other criminal activity, or if the safety and protection of individuals or property require it. Or if our practices or services are abused, or if legal or regulatory compliance otherwise requires it. In such cases, we may use or waive any legal rights or responsibilities.
5. How Long We Retain Information
We will store your personal data for as long as necessary to achieve the purposes described in this Privacy Policy. In general, data is stored until it is no longer needed to provide services to you or to fulfill the purposes described in this Privacy Policy. However, data may be stored for longer periods if required by law, for example, to resolve disputes, prevent fraud or abuse, enforce agreements, or comply with our legal obligations.
6. How We Protect Data
We take the security of your data seriously and have implemented various security measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction. These measures include but are not limited to, encryption, pseudonymization, access controls, and regular security assessments.
7. Updates or Changes to the Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our data processing practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes to this Privacy Policy by posting the revised Privacy Policy on our website or by other means as required by law. The revised Privacy Policy will take effect as of the date of publication. We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use, and protect your personal information.
8. Cookies
What Are Cookies and Similar Technologies?
In compliance with the General Data Protection Regulation (GDPR), our website requests explicit consent from our users for the use of cookies and similar tracking technologies.
When you first visit our website, a cookie consent banner will be displayed. This banner will explain the use of cookies and ask for your explicit consent to use non-essential cookies. You will have the option to accept all cookies, refuse non-essential cookies, or customize your cookie preferences. Detailed information about each type of cookie will be available for you to make an informed decision.
You can change your cookie preferences at any time by accessing our Cookie Settings page. Withdrawing consent will not affect the lawfulness of processing based on consent before its withdrawal.
When you access our service, your browser saves a cookie file on your device. Cookies are functional tools utilized for a myriad of purposes. Additionally, similar technologies like web beacons or pixels might also be used. Cookies can enhance your experience with the Service by retaining your preferred settings, passwords, and other customizations. They also enable more precise ad targeting based on your interests. More insights about cookies can be found at www.allaboutcookies.org .
The law requires asking for consent to use cookies in cases that may affect a user’s privacy. Cookies cannot harm your software or devices, nor can they read other information from your device’s hard drive or spread viruses.
You have the option to delete our cookies via your browser’s settings. Nevertheless, be aware that deactivating cookies might compromise the functionality and overall experience of our Service. Beyond cookies, we also employ other aforementioned technologies to bolster the quality and layout of the Service. With these technologies in place, you can, for instance, bypass the need to input your credentials and personalized preferences every time you utilize the Service. We might also customize your user journey, monitor your activity, and compile usage statistics from your interactions with the Service.
Reasons Behind Our Usage of Cookies and Similar Technologies
We may gather anonymous data via cookies and these technologies concerning your service interaction, your device specifics, browser details, and visit pattern. For instance, we might log details such as your visit’s timestamp and the links you engage with.
What benefits do cookies offer?
Cookies can store information during a visit and between visits. This is sometimes essential from the perspective of the website’s technical operation. Often, cookies are also used to enhance the usability of the site as well as to monitor and track user activity between page loads.
9. Your Rights
Under the General Data Protection Regulation (GDPR), you have the following rights regarding your personal data:
Right of Access – You have the right to request a copy of the personal data we hold about you and information about how we process it.
Right to Rectification – You have the right to request that we correct any inaccurate personal data or complete any incomplete personal data we hold about you.
Right to Erasure (“Right to be Forgotten”) – You have the right to request that we delete your personal data in certain circumstances, such as when the data is no longer necessary for the purposes for which it was collected.
Right to Restriction of Processing – You have the right to request that we restrict the processing of your personal data in certain circumstances, such as when you contest the accuracy of the data.
Right to Data Portability – You have the right to receive the personal data you have provided to us in a structured, commonly used, and machine-readable format, and to transmit that data to another controller.
Right to Object – You have the right to object to the processing of your personal data in certain circumstances, including processing for direct marketing purposes.
Right to Withdraw Consent – Where we rely on your consent as the legal basis for processing your personal data, you have the right to withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
Right to Lodge a Complaint – You have the right to lodge a complaint with a supervisory authority, in particular in the EU Member State of your habitual residence, place of work, or place of the alleged infringement, if you consider that the processing of your personal data infringes the GDPR.
To exercise any of these rights, please contact us using the details provided in Section 11 (Contact Information). We will respond to your request within one month of receipt, although this period may be extended by two further months where necessary, taking into account the complexity and number of requests.
10. Cookie Information and Cookie Settings
10.1 Necessary cookies
| Cookie Name | Provider | Purpose | Retention |
|---|---|---|---|
| Session cookies | Draivi.com | These cookies are essential for enabling core functionalities of our website. They ensure security, privacy, and consistent user experience by maintaining session integrity, authentication status, and user preferences. | Session (deleted when browser closes) |
| cookieconsent_status | Draivi.com | Stores your cookie consent preferences. | 1 year |
10.2 Analytical cookies
| Cookie Name | Provider | Purpose | Retention |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users by assigning a randomly generated number as a client identifier. Used to calculate visitor, session, and campaign data for analytics reports. | 2 years |
| _ga_* | Google Analytics | Used by Google Analytics 4 to persist session state and track user interactions across pages. | 2 years |
| _gid | Google Analytics | Stores and updates a unique value for each page visited. Used to count and track pageviews. | 24 hours |
| _gat | Google Analytics | Used to throttle request rate to Google Analytics, limiting data collection on high-traffic sites. | 1 minute |
Note: Google Analytics 4 uses IP anonymization by default, meaning your full IP address is never stored.
You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
Cookie Settings
You can manage your cookie preferences at any time by clicking the Settings button below. You can also control cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.
11. Contact Information
If you have any questions or concerns about this Privacy Policy or our data processing practices, or if you wish to exercise your rights regarding your personal data, please contact us at:
Draivi Media Oy Address: Draivi Media Oy, Runeberginkatu 5B, 00100, Helsinki, FINLAND
Contact person: oula@draivimedia.fi
You also have the right to contact the Office of the Data Protection Ombudsman, Street address: Lintulahdenkuja 4, 00530 Helsinki, Postal address: PL 800, 00531 Helsinki, Finland , Switchboard: +358 29 566 6700 and E-mail (registry): tietosuoja(at)om.fi
This Privacy Policy was last updated on 28thof Jan 2026.
