About business unusual

What we do

Draivi is an industry-leading performance marketing company specializing in the fintech industry, owning a diverse portfolio of online media platforms primarily centered around online lending.

We have proven that our results-based marketing is highly effective and provides a unique solution while connecting businesses with quality customers. Utilizing our proprietary media buying and online lead generation funnels, we deliver high-quality customers directly to our partners.

Our story

Draivi was co-founded in 2012, by Oula Lehtinen and Antti Patana. The defining moment emerged from a shared desire and curiosity to create something of our own, something revolutionary. We saw a gap in the market for an exclusive, results-focused approach to marketing, which led us to establish Draivi.


We work with ambitious partners in the fintech industry, from startups to established firms, who aren’t afraid to challenge the status quo and take calculated risks. Our partners see value in long-term collaborations and mutual growth, underpinned by trust and transparency.

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“Draivi has for several years been an important partner for us within the performance marketing scene. Not only have they throughout the years met our expectations but had the courage to challenge and develop the commercial settings.”

Ivan Lazarevic

CEO & Founder – Avica Group Oy

“Draivi is the pinnacle of result-based digital marketing in the Nordic countries. They have expertise in a wide range of areas. Big recommendation!”

Emilio Gonzalez Jalonen

Affiliate Manager – Sambla Group AB

“Draivi has been an important partner for Adtraction for almost 10 years now. When it comes to creativity and innovation they are among the best. If you are looking for quality partners with a professional attitude and vast experience within the finance vertical – look no further.”

Karl-Erik Danielsson

Head of Industry – Adtraction AB


Christian Selle

christian (at) draivi.com
+358 40 570 2019