Over the past year, our expansion into Spain and Mexico has been a bold step in realizing our vision to make performance marketing smarter and more localized across global markets.
What began as an opportunity has now evolved into a high-growing chapter in Draivi’s journey.
Building Local Leadership
One of the most pivotal moments was welcoming Carla as our Country Manager for both Spain and Mexico. With deep expertise in performance marketing and growth strategy, Carla brought clarity and the needed drive to our local operations. Under her leadership, we’ve seen rapid acceleration in partner integrations, more agile market testing, and a culture of fast iteration that matches Draivi’s DNA.
Her strategic approach has brought measurable impact by combining data-led decision making with a growth mindset, she has unlocked scalable strategies that drive both immediate performance gains and long-term positioning.
“We’re not just translating campaigns, we’re building for these markets from the ground up. The response has been incredible, and we’re just getting started” said Carla in her onboarding announcement.
Highlights from the journey so far
In just a few months, our Spanish team have achieved:
- Over 100K new users generated in Mexico in just 4 months, with steady 35% MoM growth
- In Spain, we have achieved revenue growth of 1.5x so far this year and are on track to double our revenue by the end of the year
- Our user database in Spain is about to reach 2 million users
- In May our team also grew when Victor joined as Performance Marketer bringing wide international growth and marketing expertise with him
“In just two months at Draivi, I’ve learned an incredible amount from the Paid Media team — their technical expertise runs deep, and they’re always eager to share knowledge. What stands out most is the team spirit — collaborative, supportive, and truly invested in each other’s growth. Also, there’s a real willingness to test, experiment, and push boundaries in Paid Media here. No two days are the same, and that makes it both exciting and inspiring.” Victor describes his journey so far.
Clear vision and drive for the future
Our vision is clear: become the most trusted performance marketing growth partner in Spain and Mexico, delivering not just leads for our partners, but business outcomes.
“Spain and Mexico are very different from our Nordic home base, from user behavior to partner dynamics. That is exactly where Draivi’s strengths shine. By adapting fast, staying data-driven, and leaning into local expertise, we have proven our model works and we are building momentum month after month. Spain is now one of our top three countries in terms of revenue, which shows how quickly we have been able to establish a strong position.” – Ville Kymäläinen, CEO of Draivi
Next up on our growth journey:
- Expansion of our lender network in both Spain and Mexico to boost traffic monetization and diversification.
- Strengthening relationships with our partners, continuing to build trust and alignment for long-term success.
- Improvements to the overall user experience, with a focus on conversion, personalization and value.
- Brand refresh coming soon, as part of our commitment to evolve and better reflect who we are.
- Continued focus on data-driven optimizations to ensure sustained MoM growth across all markets.
As our growth continues we are also looking for a Junior Partnership Manager to join our team in Barcelona. Join our team and play a key role in driving our business in Spain to the next level.
The application period is open until the end of August.
Follow our journey as we also continue unlocking growth in emerging markets; key milestones in South Africa and momentum in Germany.