Axo Group, one of the leading loan brokers in the Nordics, has partnered with Draivi for several years to drive growth through data-driven marketing. In this partner story, Carl Hed, Head of Affiliates at Axo Group, shares his experience of collaborating with Draivi and what makes the partnership thrive.
Reflecting on Our Collaboration
Can you tell us how the partnership between Axo and Draivi began?
Our collaboration with Draivi started several years ago when we worked together through affiliate networks. Even back then, it was clear they were built differently — highly skilled, data-driven, and with a deep understanding of the Nordic loan market.
How has it been working with Draivi over the years, and how has the partnership evolved during that time?
When Draivi joined our direct partnership early on, they quickly became one of our key contributing partners across the Nordic markets and have remained so for many years. Their expertise, drive, and strong market insight have made them an essential part of our marketing efforts.
Working Together
In what ways have Axo and Draivi complemented each other to achieve common goals, and how has this synergy contributed to success in the Nordic markets?
Axo and Draivi share a similar mindset — we both believe in the power of data, transparency, and measurable performance.
Working with Draivi is both challenging and inspiring. They’re completely driven by data and performance, with a strong commercial discipline that sets them apart. When results are strong, everything flows seamlessly — and when there’s room for improvement, they’re the first to push for it. That focus on measurable outcomes is a big part of what makes them so successful.
Their straightforward approach, always grounded in data, helps us make better decisions and continuously refine our strategy. Their consistency and high standards keep us sharp as a team.
How do you experience communication and responsiveness with Draivi’s team?
Working with Draivi is always smooth. Their team structure is clear, and everyone knows their area of responsibility. Whether it’s technical or operational, they’re quick to respond and eager to help. There hasn’t been a challenge we couldn’t solve together, and that “always-on” mentality really stands out.
Of course, there are times when we have different perspectives on things — which is natural in any partnership. What matters is that both sides respect each other’s views and recognize that priorities can naturally differ at times. That mutual respect and openness are part of what makes the collaboration work so well.
Results & Performance
What kind of results have you seen from working with Draivi?
Draivi has been one of our key contributing marketing partners for many years. They consistently deliver quality and scale while maintaining a strong commercial focus. Their work has had a significant impact on our ability to reach customers efficiently across multiple Nordic markets.
From your perspective, what are the key strengths that Draivi brings to the partnership, and how have these contributed to our mutual success?
Their combination of expertise, market understanding, and ability to turn insight into measurable action is what sets them apart. Draivi knows how to optimize performance over time and always finds new ways to create value for both sides.
Looking Ahead
What’s one thing you personally value most about working with Draivi?
Their reliability and attitude. Draivi is a partner that truly cares about doing things well — they’re approachable, proactive, and easy to collaborate with. It’s a partnership built on trust and mutual respect.
As we continue to scale our partnership, what opportunities or initiatives are you most excited about in the near future? How do you envision our collaboration evolving?
We’re focused on building even smarter collaboration going forward — working closely together, sharing ideas, and co-creating initiatives that strengthen both sides. The market is evolving quickly, and partnerships like this one are what allow us to stay agile and grow together.
If you had to describe Draivi in one sentence, what would it be?
Draivi is a data-driven, collaborative, and always-on marketing partner that keeps us sharp and continues to deliver year after year.