Every great decision we’ve made at Draivi—from scaling to €1M per employee to reaching 5 million users—started with one thing: data. Today, we’re doubling down on that foundation by welcoming Sebastian Blomqvist as our first Head of Analytics.
Sebastian brings seven years of experience scaling data-driven platforms in consumer finance. In his previous role, he led a fintech company to triple its revenue, grew the team 400%, and built an automated loan broker serving 2 million users across 20+ bank integrations. Now he’s bringing that expertise to Draivi.
This role marks an important step in our growth story. As we continue to scale, analytics is becoming a key driver for everything we do, from optimizing performance marketing and improving partner journeys to shaping our long-term strategy.
Building a Data-Driven Engine for Growth
Data has always been part of our DNA, but this move takes it to a new level.
As we’ve scaled from 8 geographical markets and grown our partner network to over 100 institutions, we’ve reached the point where “good analytics” combined with gut instinct isn’t enough. We need predictive intelligence at scale.
– Ville Kymäläinen, CEO
With a dedicated Head of Analytics, we’re building a smarter and more structured way to turn numbers into stories that inspire action. This approach has already helped us build a €1 million revenue-per-employee growth engine, and together with Sebastian will take it even further. The goal is simple: make data the engine behind growth, creativity, and confident decision-making across the company.
More than dashboards
For us, data isn’t just about charts or KPIs. It’s about curiosity; asking better questions, finding better answers, and giving every team the confidence to make decisions backed by insight. This data-driven mindset has been part of our DNA since day one, from our founding hypothesis to today’s global expansion. Sebastian will play a key role in making Draivi even more data-driven, helping us understand patterns, predict trends, and see opportunities more clearly.
Investing in analytics means investing in smarter growth, deeper insights, and a stronger foundation for the years ahead.
Lead Generation vs. Brokering — and Why Draivi’s Model Stands Out
Coming from a loan brokering background, Sebastian has a unique perspective on Draivi’s business model.
“For the most part, the business models and processes are very similar,” he explains. “The main difference comes down to focus. Draivi as a lead generator has been built around multiple short interactions with users before they’re sent to the best potential partner. On the broker side, you have those same interactions, but then it continues into presenting offers and helping the user make the best decision for them. Draivi’s advantage is that we can concentrate the full team effort on a more condensed part of the user journey — and perfect that part better than anyone else.”
That focus on mastery over breadth is a key driver of Draivi’s success and one of the things that excites Sebastian most about the role.
From Military Precision to Data Mastery
Sebastian’s path to analytics wasn’t a straight one. “I never imagined working in analytics,” he admits. “Towards the end of my military career, I realized that understanding numbers and their meaning came naturally to me. After switching careers, I noticed it was my strength — and the more I worked with data, the more energy it gave me.”
That curiosity and discipline have shaped his career ever since. For him, analytics isn’t just about reporting; it’s about continuously learning and pushing the boundaries of what’s possible through data. “It’s been an iterative process — constantly learning new tools and methods to stay ahead,” he says.
Why Draivi?
When asked what made Draivi stand out, Sebastian doesn’t hesitate. ‘The role felt tailor-made for me,’ he explains. “In my previous job, my responsibilities were spread across many areas. I wanted something more focused, centered on what I truly enjoy doing.”
But it wasn’t just the role, it was the people. “I already knew some of the team, and I was sure it would be a great environment with a lot of fun along the way.” That first impression has only deepened. “What surprised me most is how much fun everyone has while performing at such a high level in a super competitive market. It’s a rare balance, but Draivi has found it.”
Laying the Foundations for Predictive Analytics
Sebastian’s first months have been dedicated to building the foundation for Draivi’s next chapter. “Right now, my focus is on establishing the infrastructure and pipelines that will power everything going forward,” he explains. “It’s more of a data engineering phase at this stage, but once new systems go live, we’ll shift toward the analytical side.”
The goal? To make data tools that everyone in the company can use confidently. “Analytics shouldn’t be something that only specialists can access,” Sebastian says. “My aim is to create tools that are simple and powerful enough for anyone to use, enabling teams to make better decisions, faster. That’s how we’ll stay ahead.”
“Interesting business, meaningful challenges, and a fun group of people. Everyone’s treated equally, and hierarchy doesn’t really exist here. People genuinely enjoy spending time together, both at work and outside it.”
– Sebastian Blomqvist, Head of Analytics
Predicting the Future
So, what does the future of analytics at Draivi look like? For Sebastian, it comes down to one word: Predictive.
“In consumer finance, not everyone qualifies for credit,” he explains. “To stay ahead, we need to predict where and when people need financing and match them with the right partner at the right time.”
That predictive capability powered by data, technology and teamwork is what will keep Draivi ahead of the competition. With Sebastian and the team building the infrastructure to make it happen, we’re already seeing the impact.
Looking Ahead
With Sebastian leading the way, Draivi is building the foundation for the next generation of data-driven decision-making — where every insight moves the company forward.
Interested in joining Sebastian and the team? We’re always looking for data-curious minds. Check out our open positions or read more about what it’s like to work at Draivi.