Draivi Unveils New Brand Identity Following a Record-Breaking Year and Strategic Hires


HELSINKI, FINLAND — Draivi, formerly known as Draivi Media Oy, is excited to announce the launch of our new brand, a result of a successful collaboration with Aava & Bang Oy, a renowned branding agency.

This rebranding signifies a major step in Draivi’s evolution, as we’ve grown our business substantially in recent years, posting record-breaking financials in FY2022. Our revenue skyrocketed to a stunning 9.3 million euros, marking an astounding 190% growth YoY. Our EBITDA reached 1.1 million euros, a tenfold increase compared to the previous fiscal year.

Draivi’s co-founders, Oula Lehtinen and Antti Patana, express their excitement, “This rebrand represents our company’s progression and ambitions. While our logo and visuals have changed, our commitment to delivering ‘measurable results’ remains steadfast. We are driven by our core values of curiosity, inner drive, and focus on results, which have been pivotal in our growth journey.”

Ville Kymäläinen, Draivi’s new CEO and former executive at Northmill Bank, adds, “Draivi’s growth story is remarkable, and I’m excited to lead the team to further success. Our continued investment in talent and our technology-first approach puts us in a strong position for future growth.”

Hanna-Riikka Ilkka, Aava & Bang Brand Strategist, the contact person for the rebranding project, commented on the collaboration: “The collaboration with Draivi throughout this journey has been one of the most thrilling ones. Draivi is a combination of superior talent and drive for results as well as a culture of continuous curiosity and customer orientation. For us, it produced a marvelous task of combining these elements into a brand that would communicate the essence of the company to all the different stakeholders, eg. clients, partners, as well as current and new employees. Draivi already has a very strong foothold on the fintech market and with their vision and drive, opportunities are limitless.”

As Draivi, we aim to strengthen our foothold in our existing markets – Finland, Denmark, Sweden, Norway, Spain, and South Africa. We also seek to explore new territories across continents, all while continuing our unwavering focus on the fintech industry.

The rebranding also comes with the expansion of our team, as we continue to attract new talent to support our vision. Our staff is our biggest asset, and their courage to experiment, learn and evolve is at the heart of our success.

About Draivi

Draivi, co-founded by Oula Lehtinen and Antti Patana, is a leading performance marketing company specializing in financial services. With a mantra of ‘business unusual with measurable results,’ Draivi is dedicated to delivering superior outcomes, forging long-lasting partnerships, and continuously challenging traditional marketing paradigms. Operating across seven markets, including the Nordics, Germany, and Spain, Draivi continues to expand its influence and disrupt the industry. For more information, visit www.draivi.com.

Press contact 

Ville Kymäläinen
Tel. +358452565669