We are thrilled to announce Draivi’s upcoming expansion into Vietnam, marking a significant milestone in our growth strategy. With Vietnam’s financial sector rapidly evolving and consumer demand for lending services on the rise, Draivi is excited to introduce our innovative lead generation solutions to this dynamic market. Our Minimum Viable Product (MVP) is set to launch in H1 2025. The initiative will be led by Anh Nguyen. Anh’s extensive experience in Vietnamese banking and fintech will play a pivotal role in tailoring Draivi’s platform to meet the unique needs of local financial institutions and consumers.
My Fintech Journey
My passion for fintech stems from a lifelong interest in how technology can transform the way businesses connect with consumers. Early in my career, I realized the power of delivering the right message at the right time, and this understanding has been the foundation of my work ever since.
Over the years, I’ve dedicated myself to exploring innovative approaches to marketing automation and data-driven customer engagement. In fintech, personalization is the key to standing out. I believe that understanding customer behavior, beyond just demographics, unlocks immense potential for growth and retention.
To address these challenges, I’ve led projects focused on leveraging Customer Data Platforms (CDPs) and driving initiatives aimed at refining customer insights for personal finance solutions. However, I consistently found gaps in how companies gather and apply these insights, particularly in the financial services sector. This realization pushed me to seek out solutions that could bridge these divides effectively and efficiently.
Why is Draivi?
When Ville Kymäläinen from Draivi introduced me to their advanced media platform designed specifically for financial services, I saw an incredible opportunity to bring this innovation to the fintech world. Draivi’s platform doesn’t just deliver leads; it provides high-quality, tailored leads aligned with risk models and partner requirements. This level of targeted insight not only helps financial services clients reach their ideal audience but also allows them to pay only for the leads that truly matter.
Behind Draivi’s effective solutions is an exceptional team—a group of performance-driven marketers and tech-savvy developers who thrive on testing and learning. Draivi’s flat organizational structure accelerates campaign go-to-market speed, allowing us to capitalize on opportunities quickly and efficiently.
Draivi’s Vietnam Expansion Plan
As part of Draivi’s growth strategy, we are expanding into emerging markets, with Vietnam being a key focus. Vietnam presents immense potential with its rapidly expanding middle class, increasing demand for consumer loans, and a financial services landscape that often overwhelms consumers with choices from both traditional and digital lenders.
A significant gap exists in the market: the absence of transparent, third-party solutions that facilitate comparisons and connections between lenders and borrowers. This is where Draivi steps in.
We are currently working on setting up our Minimum Viable Product (MVP) for Vietnam, which will serve as the foundation for launching our lead generation platform in Q1 2025.
My Missions in Vietnam
With experience from top-tier banking in Vietnam, I’m excited to tailor Draivi’s proven offerings specifically for the Vietnamese market. My mission focuses on two key objectives:
- Empowering Vietnamese Consumers: We want to help Vietnamese customers, especially those in the emerging mass affluent segment, access transparent, easy-to-understand lending options that align with their unique credit profiles.
- Connecting Financial Institutions with Ideal Clients: By partnering with Draivi, financial institutions in Vietnam can reach their target customers with a level of precision and effectiveness that translates into concrete results.
“As we continue to expand into emerging markets, Vietnam presents an exciting opportunity for Draivi to bring our expertise in lead generation and customer-centric solutions to a rapidly growing consumer base,” says Ville Kymäläinen, CEO of Draivi.
“Our goal is to empower Vietnamese consumers with greater transparency and choice while enabling financial institutions to connect with qualified leads in an effective and scalable way. This expansion aligns with our mission to create impactful, data-driven solutions that bridge market gaps and support sustainable growth.”
Draivi’s lead generation MVP for lending services will be launched in Vietnam in H1 2025. If you’re a financial partner seeking high-quality leads, contact Anh Nguyen for more details.