Meta has published a second case study on Netkredit24, Draivi’s German consumer credit brand — one year after the first, and this time measuring brand lift alongside conversions.
In the first quarter of 2026, German banks tightened credit standards for consumer lending again, and household loan demand fell for the first time since 2023 (Deutsche Bundesbank, April 2026). That’s the market where Netkredit24 lifted unaided brand awareness by 22.4 points.
Meta has published a second case study on that work, one year after it first featured our conversion lift results. Two case studies in two years, same brand, same market.
The June 2026 Study
The 2025 study measured conversions. This one added a second question: is Netkredit24 a brand people recognise, or a channel they happen to convert through? Running from 01.06.2026 to 01.07.2026, the new Meta Brand Lift Study measured ad recall, brand awareness and familiarity alongside continued conversion performance, and found:
- 29.6% lift in incremental loan applications
- 11.7-point lift in ad recall
- 22.4-point lift in unaided brand awareness
What’s Changed Since the First Study
Over the past year, Meta has evolved from an acquisition channel to a core driver of Netkredit24’s growth in Germany.
- Monthly revenue generated through Meta has more than tripled since 2023.
- Media spend on the channel has roughly doubled year over year, while efficiency has held steady.
- Meta shifted from a performance experiment to a core growth engine; and now, with this study, a proven brand-building channel too.
Spend grew responsibly while efficiency held, which let us layer brand measurement on top of performance measurement in the first place. You don’t run a Brand Lift study on a channel you’re not confident in.
How We Did It: The Playbook, Evolved
The foundation is the same approach that powered the 2025 results: tailoring messaging and creative to each audience we’re trying to reach and letting Meta’s targeting tools do the heavy lifting on efficiency. We’ve kept investing in creative iteration: testing new video and photo concepts, sharpening calls-to-action, and refining what resonates in one of Europe’s toughest financial markets.
What’s new is the measurement layer. Conversion Lift told us the campaigns were working. Brand Lift tells us why they keep working: that the visibility and trust we’re building with Meta compounds over time. It shows up in registrations and purchases, sure, but it starts earlier, in how people already think about Netkredit24 before they ever click an ad.
“Running a second Meta conversion study, this time including brand lift, gave us proof of something we’ve felt for a while: the awareness and trust we’ve built are showing up in the numbers, not just the sentiment. It’s confirmation that Netkredit24 isn’t just winning on conversions in the German credit market. We’re building a brand people recognize and choose.” — Lena Pakzad, Country Marketing Lead Germany
Looking Ahead
Two Meta case studies in two years is a milestone worth marking on its own, and one example of a wider pattern: Draivi as a repeat showcase partner for the platforms we build on. Last year we were on stage at Google Think Global in Dublin, and this milestone lands alongside our continued climb on the FT1000 list of Europe’s fastest-growing companies. Different platforms, different measurement frameworks, same throughline: growth that’s measurable, sustainable and built to last.
“The takeaway is the same one we drew a year ago, just with more evidence behind it now: when technology, creativity and people work together, the results follow. Germany is the market where a bootstrapped company has the least room to be wrong, every euro of media spend is our own. That constraint is why we measure this hard. It’s also why brand lift matters commercially: awareness built before the click is what makes traffic high-intent by the time it reaches a partner. That’s the discipline we’ll carry into our existing markets & verticals we are planning to enter.” — Oula Lehtinen, Draivi co-founder & CMO
Being featured by Meta once was a strong signal. Being featured twice tells us the partnership itself is working. Meta’s measurement tools let us test what we suspected, and their team has been genuinely invested in helping us get the methodology right. That’s the kind of collaboration that makes measurement worth doing properly.
Join Us
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