When some wait and others cut, we build

FY2025 was a moment of truth for Draivi.

While others waited or cut back, Draivi chose to keep building – investing in profitable scale, automation and ownership across markets. That choice marked a clear turning point, with accelerated growth, improved profitability and a platform ready for the next phase.

Business Performance & Financial Highlights

FY2025 marked a clear acceleration in Draivi’s growth trajectory. Revenue reached just under €30 million, representing 47% year-over-year growth, a significant increase compared to FY2024.

Importantly, this growth was not driven by short-term tactics or margin dilution. Draivi delivered strong EBITDA-positive performance, significantly improved year-over-year profitability, and accelerated operational efficiency gains across all markets.

We stayed on track with our €1 million revenue per employee target, reflecting the scalability of Draivi’s platform and the leverage created through automation, data and focused execution.

Our approach to automation and lifetime value-driven growth was also highlighted externally, including by Google in a dedicated case study and earlier by Meta in Germany:

• Google case study: €1M revenue per employee success story
• Meta showcases Draivi scaling smart in Germany

Market & International Expansion

In FY2025, Draivi continued to execute its international strategy with a clear emphasis on team depth, efficiency and long-term viability.

In the Nordics, Draivi further strengthened its position as the market leader, supported by long-standing partner relationships and highly optimized operations. Germany remained firmly in active scaling, with growth accompanied by significant improvements across flows, funnels and monetization efficiency. Spain emerged as one of Draivi’s strongest growth drivers, also operating at scale, with accelerating performance across traffic, monetization and partner depth. In South Africa, the market evolved from experimentation to early-scale validation, demonstrating Draivi’s ability to adapt its platform and model beyond Europe.

During FY2025, Draivi expanded into Vietnam and Mexico, applying a disciplined approach to market entry.

Vietnam progressed well through its test phase by generating nearly 80,000 leads in four months and establishing a direct partnership with a leading local financial institution. In August 2025, amendments to Vietnam’s Advertising Law introduced requirements that fundamentally conflicted with Draivi’s operating model. The board assessed the regulatory change alongside test period economics and decided to wind down the project in September 2025. The exploration was structured as a governmental subsidized project, with 50% of costs grant-funded, resulting in a net investment of approximately €65,000 and well within Draivi’s risk framework for new market validation. The experience has sharpened Draivi’s market entry screening, particularly around regulatory compatibility and minimum conversion thresholds before scaling.

Mexico progressed through its early stages with a strong focus on fundamentals, including partner onboarding, KPI improvement and local trust-building. Our brand in Mexico, Finan.mx, is encouraged by strong early signals, including a Google review score of 4.6/5, and is working toward reaching one million users in Mexico in 2026.

In 2025, Draivi was invited into broader industry conversations. Co-founder Oula Lehtinen spoke at Google Think Global on international expansion, while Carla Guerrero, Country Manager for Spain, appeared on stage at CMS Finance Week in Madrid, reflecting hands-on experience from a market in active scale. During the year, Draivi was again included in the FT1000 Europe’s Fastest Growing Companies list (next rankings to be published on 3rd of March 2026) and participated in industry forums such as Money20/20 in Amsterdam & CMS Finance Week in Spain.

• How Draivi built a €1 million-per-employee growth engine
• Meta Showcases Draivi: Scaling Smart in Germany’s Competitive Credit Market
• Money20/20 Europe 2025: What Consumer Lenders Need to Know

Product, Data & Technology

Throughout FY2025, Draivi continued to invest heavily in automation and machine learning. As the company expands into more markets and works with a growing partner network, automated decision-making is essential to maintaining efficiency and performance.

Draivi’s platform increasingly focuses on matching the right user with the right partner at scale, with minimal manual intervention. This keeps operations lean while maximizing value creation.

With the appointment of a dedicated Head of Analytics, Draivi further strengthened its ability to predict outcomes more accurately, improve media buying efficiency and optimize long-term user value. This evolution is described in more detail in our 2025 article introducing Draivi’s data direction. Data is not treated as a reporting layer, but as a core decision-making engine that enables Draivi to scale responsibly and competitively.

Data Rules Everything Around Me – Meet Sebastian, our Head of Analytics

A key milestone in FY2025 was the launch of Draivi’s Partner API in Germany, enabling partners to send loan applicants directly into Draivi’s funnel. This reinforced our position as a best-in-class monetization platform with strong conversion performance and partner economics. 

A Year of Meaningful Organizational Strengthening

Draivi welcomed eight new colleagues in 2025, strengthening capabilities across analytics, people & culture and market operations. Leadership responsibilities also evolved at both group and country level, reinforcing data-driven execution, long-term growth and clearer ownership across markets.

Employee engagement remained exceptionally strong. Draivi’s eNPS reached 52, a level considered excellent by industry standards and a strong signal of internal pride and alignment.

A highlight of the year was the Draivi conference in the Bavarian Alps, which brought teams together around strategy, learning and long-term ambition. The event reinforced a shared sense of direction as the company continued to scale.

Bavarian Alps: Draivi Conference 2025 Recap

Looking Ahead to FY2026

Heading into FY2026, Draivi’s focus is clear: preparing the platform for a significantly larger scale.

The coming year is about continuing to build – building the platform, building capabilities and building the organization needed to support the next phase of growth. Key themes include attracting and developing exceptional talent, investing further in analytics, prediction and automation and strengthening existing markets while selectively exploring new verticals and geographies.

When some wait and others cut, we build. And in 2026, there is still a lot to build horizontally and with AI.