The Technology Behind Draivi’s €1M-per-Employee Efficiency
Our key has been our focus on reliability and automation. This has enabled us to expand into multiple markets with over 10 different sites with a low engineering headcount.
This is the story of how less than 10 engineers enables everything from clean and converting funnels, +100 partner API integrations, custom direct marketing systems and custom analytics to provide key insights to making critical online marketing optimizations.
Our core technology concepts
Integrate partners directly
For optimal performance and tracking we always integrate our partners directly. In our business incorrectly used tracking tags leads to lost traffic and unclear results for everybody. Direct API integrations keeps things working and lets everybody focus on optimizations, not reconciliation or debugging.
Proprietary Data Platform
Early on it was clear that the only way to be the best – is to be able to make the best decisions – and the best decisions are powered by the best data. We took our high quality data from all of our direct partner integrations and consolidated them into one data warehouse. Straightforward visualizations from the data warehouse have powered the insights needed to understand which marketing delivers ROI.
High quality data for ad platforms
With all the AI bidding models in ad platforms developing strongly over the past years the competitive edge moved from focusing on keyword and audience internal bidding rules to making sure you provide the high quality first party data to the platform’s bidding algorithms.
Every advertiser is forced to use the same algorithms – the winner can only be the one who feeds the algorithm the best data. This is where we believe our proprietary data platform gives us a clear edge.
Predictive analytics
In a market where commission per lead and the conversion lag has a high variation – it’s sometimes challenging to know if the business performance is on the correct track.
Our solution is to train several internal machine learning models to predict the income within hours of the user signing up on the platform. We believe this gives us an edge in making critical decisions and optimization faster than our competitors.
Our technology in action
Latest case studies driving our growth
- Partner Story: Axo × Draivi
- A Decade of Growth Together: How Sambla and Draivi Built a Lasting Partnership
- Google spotlights Draivi: How Draivi built a €1 million-per-employee growth engine
Our tech stack
Keeping data secure and reliable
GDPR compliant
Our data processing and marketing is based on user consent – we take it seriously – not as a guideline.
We take user feedback onboard and all new features goes through a review process of data privacy.
Data Security
All sensitive parts of sites and databases inside an internal VPC.
Sensitive data encrypted when stored.
A process for ISO 27001 certification began in December 2025.
Reliability
Our sites and APIs have an 99.3% uptime and the average response time is under 100 ms. With extensive logging and alerting, we can respond quickly if any issue would arise.
Expertise compounds
Being a great place to work
People stay at Draivi because they feel they can grow and belong here. Many of our colleagues have spent years with us, building strong product know-how and the intuition that comes from real experience. For team members with more than two years at Draivi, turnover in the IT team for 2025 year is 0%, and 90.5% say they’re proud to work here. Read more about Draivi as an employer here.
Rolling out more machine learning
As stated we believe in automation. As we expand into more markets and have a growing partner network – it is essential to use our data to know which users matches with which partner. If we were to leave all of these configurations as manual rules our performance would suffer and the overhead of staff would grow significantly.
Making our tech the easiest to work with
We accept that not everybody has the available engineering resources to do the kind of detailed integrations that we do. This is why we are continuously investing in making it easier for other smaller players in the market to utilize our platform and benefit from our technology that is hard to find elsewhere. This benefits all parties and improves user experience when consumers reach their expected outcome with just one application.
Continuous incremental gains
Momentum breathes momentum. We’re not spending our time looking for a silver bullet to skyrocket our business. We know that it’s down to the details and delivering measurable outcomes. Our daily routines are focused on doing things slightly better today than we did yesterday. We experiment and we don’t fear the small inevitable failures. We learn from it and try again tomorrow.
Our business in metrics
€1M+
Revenue per employee
6.5M
Users across platforms
400k+
Monthly leads
85%
International revenue
1.3 TB
Data processed per day
+3.3M
API requests per day
99.3%
Uptime
<100ms
Response time
Want to know more?
For partners
Talk with our partnership manager to find out how we can help you.
Christian Selle — Partnerships Manager
christian (at) draivi.com
+358 40 570 2019
For future draivi talents
Check out our careers page for open positions.
You can also reach out to
Nina Uhlenius — Head of People & Culture
nina (at) draivi.com
+358 50 410 5468
