Marko leads affiliate marketing at Sortter, working at the intersection of partners, data and digital customer journeys, and using his broad background to make collaboration with affiliates as effective as possible. With over 15 years of experience in growth marketing, digital business and customer-centric growth, he combines deep marketing know-how with a solid understanding of business models, unit economics and revenue drivers – helping affiliates focus on what actually moves the needle.
Reflecting on Our Collaboration
Can you tell us how the partnership between Sortter and Draivi began?
Our collaboration with Draivi started in 2019, and it has grown steadily over the years. In the beginning, the work was quite focused, but as we got to know each other better, the cooperation has become more seamless and productive.
How has it been working with Draivi over the years, and how has our partnership evolved during that time?
We’ve learned a lot from each other along the way, and the collaboration has continued to develop in a positive direction. It’s been great to see how our shared work has evolved and how we’ve been able to achieve even more consistent results together.
Sortter’s partner network consists of many different parties and Draivi plays an important role in this mix.
Working Together
In what ways have Sortter and Draivi complemented each other to achieve common goals, and how has this synergy contributed to our success in the Finnish markets?
Sortter’s core strength lies in its trusted platform, which offers transparency, compliance, product innovations, and user-centric solutions to Finnish consumers and companies. Draivi, on the other hand, brings expertise in performance marketing and lead generation. Together, this partnership has enabled both of us to optimise the customer journey — from attracting high-intent leads to converting them into satisfied users.
How do you experience communication and responsiveness with Draivi’s team?
Communication with Draivi has always been straightforward and no-nonsense. I especially appreciate our regular meetings which have laid the foundation for our ever-evolving collaboration.
Results & Performance
What kind of results have you seen from working with Draivi (e.g., lead quality, customer lifetime value, conversion rates)?
Working with Draivi has brought good results and has improved a lot along the way — especially in terms of lead quality and consistency. They pay close attention to audiences, leads, and volumes before the consumer or a company customer enters any loan comparison platform to select a suitable financial product.
From your perspective, what are the key strengths that Draivi brings to our partnership, and how have these contributed to our mutual success?
That focus on performance has been a key factor in our mutual success and in building the strong collaboration we have today.
Looking Ahead
What’s one thing you personally value most about working with Draivi?
What I personally value most about working with Draivi is the openness in our collaboration. There’s still so much potential ahead and work to do.
As we continue to scale our partnership, what opportunities or initiatives are you most excited about in the near future?
As we continue to scale together, I’m most excited about exploring new growth opportunities — whether that’s expanding into new product areas, testing possible new channels they may have, or refining our approach with even deeper data insights.
How do you envision our collaboration evolving in the coming years, especially in new markets or segments?
Looking forward, I see our collaboration evolving into an even more integrated and strategic partnership — one where we continue to challenge each other, share ideas, and grow together.
